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These sessions explore the meaning and role of brands, the fundamental way in which all brands tend to function, and how to build your own brand yourself. In order to optimize the power of an overall brand, participants will learn to strengthen the 10 15 most important brand strategies for their specific needs. The program will help marketers further differentiate their brands on an emotional factor and, over time, evolve a series of statements, messages and images to bring that particular emotion to life. Session content is valuable for all traditional and Web marketers as well as entrepreneurs.
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